LOCAL SEO DELIVERS MASSIVE RANKINGS GAIN FOR NON-BRANDED KEYWORDS

23%

Increase in website clicks from Google organic search

102%

Increase in non-branded search queries

39%

Increase in orthodontist-keywords

BACKGROUND

Brident Dental features 65+ dental clinics in the state of Texas. They came to us with a need to increase their local presence in Google local SERPs. DML was able to deliver on that ask within 120 days.

SERVICES & PLATFORMS

  • Local SEO
  • Listings Management

GOAL

After the success of Brident’s sister company, Western Dental, the Marketing team asked DML if we could replicate those wins on another domain. The goal was the same: increase overal presence in local SERPs for location pages and Google My business listings. Appear in Top 3 local listings for non-branded search terms, such as [dentist near me] for all locations possible.

Strategy

Using the foundation we built for Western, DML kicked off a site audit and local keyword research for Brident.

Our team came with on-page technical and content recommendations for /location/ pages and GMB listings.

After client approval DML captured a benchmark and executed our recommendations. Shortly after, we began realizing massive rankings gains for non-branded keywords.