ON-PAGE SEO FOR /OFFICE/ PAGES DRIVES RECORD ORGANIC TRAFIC

189%

Increase in organic clicks to /offices/ URLs YoY

139%

Increase in total non-branded organic clicks YoY

35%

Increase in clicks to /services/ URLs YoY

BACKGROUND

Mid-Atlantic Dental Partners (DentalWorks, PerfectTeeth, Dental One Partners) is a growing national dental support organization made up 230+ dental practices in Colorado, Texas, Pennsylvania, and 15 other states nationwide.

SERVICES & PLATFORMS

  • Local SEO

GOAL

The client came to us with the request to bring MADP’s brand, DentalWorks, up to the same level of on-page optimization as other well-performing DSOs.

The main goal was to increase the online presence for DentalWorks offices in Google local SERPs (Maps listings) for non-branded [dentist near me] + [dentist in city] organic search queries.

Strategy

DML’s approach to SEO is to always begin with a site-wide audit and local keyword research for the client. Once our audit findings are complete, our team delivers on-page technical and content recommendations for the focal pages, typically /location/ pages and GMB listings for multi-location clients.

Once the client approves our scope of work, we’ll capture a benchmark and execute our recommendations.

Shortly after, we will start to see improvement in rankings for our non-branded target keywords.