facebook ads generate high touch engagements
222,000 ad impressions from Facebook ads
Generated 1,122 clicks—or visits—to the landing pages
Reached 81,669 people and served them an average of 2.71 ad impressions
Drove 138 download conversions
SERVICES & PLATFORMS
We had two main campaigns, targeted to young women & engaged mothers. Each campaign had corresponding landing pages that repeated the image & message from the respective ad. We used two platforms: Facebook and Google Ads to drive interested traffic to the LP to download a PDF report. We targeted two markets: Kansas City & Austin.
We used Facebook’s display-based advertising across both its platforms (Facebook & Instagram) and the FB audience network. Ad formats differ for desktop and mobile devices, and targeting can differ from Google in that FB has a captive audience and insight to all users. Like Google, FB can target by geo, demographic, household income, interests—but it additionally has access to employment, affiliations, lifetime events, education, relationships, etc.