GOOGLE ADS GENERATE HUGE WIN & ENGAGEMENT FROM PROVIDERS
Served more than 2.8 million ad impressions
Generated 4,243 clicks—or visits—to the landing pages
Drove 316 PDF downloads
Generated 247 comments during commentary period
SERVICES & PLATFORMS
After the success of our previous campaign, Quest wanted more help in reaching a different audience: medical providers. The overall objective and goals were similar — they wanted the target audience to download a report on prescription medication abuse and then submit commentary for an upcoming medical review that takes medical professional comments into consideration when making new health recommendations.
We geo-targeted ads to radii of 1 mile around 150 of the largest hospitals in the US by bedcount.
We co-targeted our display ads to people whose browsing behavior matched topics we selected, including specific health conditions, general health issues, reproductive health, cancer, surgery and a number of other health topics.
We had two versions of display ads and two copy versions of search ads each for desktop & mobile. Most display ads had images, except for mobile ads, which just had text. Responsive ads give us more flexibility for fitting a publisher’s inventory dimensions, static banners give us more control over imagery, branding & messaging. To drive commentary, we allocated a portion of the budget to people who had already heard of the report and who wanted to find it for themselves.