MASSIVE INCREASE IN LEADS GENERATES NEW PATIENT VOLUME AND DRIVES REVENUE

300%

Increase in calls from non-branded search queries

150%

Increase in calls that resulted in a booking

BACKGROUND

Western Dental & Orthodontics is the 8th largest DSO (and quickly growing) in the nation with over 600 locations between all of its sister brands across 4 states. They came to us with a need to increase patient volume. DML was able to deliver on that ask within 90 days.

SERVICES & PLATFORMS

  • Paid Search
  • Paid Social
  • YouTube

GOAL

The client came to DML looking for ways to quickly increase the number of leads calling into the call center to book appointments in CA. Having had some success with the Western Dental brand in AZ and NV, DML quickly went to work scaling our existing local campaigns and building out a new account to include the brand’s largest state with the majority of its dental offices.

Strategy

Using the campaign structure we created in AZ and NV, DML was able to scale quickly and build 1,200 local, offer-specific campaings targeting new patients searching for a local dentist in CA.

Our scope of work focused on building local campaigns by service. I.e. General Dentistry, Ortho, Implants. We built mobile and desktop ads that drove to localized landing pages tailored to the offer seen in the ads.

We worked closely with marketing and legal to create compelling offers for each service.